La Boheme is a new and unique brand in the world of fashion. Created to satisfy the most demanding customers' needs by combining luxurious design with functionality.  Company offering male, female, and unisex clothing that embraces the Utility trend for Spring/Summer 2024. In our advertising campaign, we created an original and memorable logo inspired by the largest fashion brands, a short digital billboard presenting the brand's target audience, and an unexpected advertising modelled after Levi's commercials. In addition, we have created an Instagram profile for La Boheme, which is intended to promote our brand and attract customers.

The primary purpose of our advertising campaign is to promote utilitarian and stand by our customers.